Gary Zych

is an Executive Recruiter at Perimeter Search Group (PSG) and a former senior marketing professional who brings a 25+ year record of achievement in building brand value on the national and global levels for Fortune 500 companies such as The Coca-Cola Company, Pizza Hut, and Kellogg's. As Director of The Worldwide Promotional Consultancy for The Coca-Cola Company, Gary built and led a global strategic initiative for translating corporate brand strategy and business objectives into hundreds of locally relevant marketing programs in the 190+ countries that spent over $1B annually to promote the most popular consumer brands in the world. Strategic global blueprints developed by Gary for the Olympics, World Cup and IAFF also resulted in targeted, volume-building and profitable worldwide marketing executions that brought ROI maximization on these properties to record levels. New technology and executional innovations led by Gary throughout his career resulted in record-breaking sales and award-winning creative achievement on national and global levels. Following his corporate career, Gary founded The XKO Group in Atlanta, GA, and provided strategic consulting to Coca-Cola USA, The Zyman Group, The National Peanut Board, and other key clients. Gary has an M.A. in Journalism from The Ohio State University and a B.A. in Marketing from Baldwin-Wallace College.